Bright Health Headquarters in Minneapolis, Minnesota. Credit: Google Street View
Bright Health, which began as an insurance startup two years ago by Bob Sheehy, former CEO of UnitedHealthcare, has announced it is expanding its narrow network model in nine new markets across four states for 2019.
It is also enlarging its presence in the Phoenix, Arizona area, for an expansion that triples the insurer's footprint.
Bright Health offers individual and family plans and Medicare Advantage in an integrated Care Partner health model that aligns provider and insurer and also, as the company promotes, coverage from childhood through retirement.
The model combines the insurer with one health system per market for integrated care, coordination of services and administration and provider collaboration rather than codes, Bright Health said, saying the company represents the next generation of healthcare.
The market expansion extends Bright Health's reach to 12 markets in six states and builds on growth from this year which added MA and supplemental coverage products.
"Over the past decade, we have been witnessing an evolving healthcare delivery landscape, marked by consolidation of small, independent providers into large, comprehensive health systems," said Sheehy, CEO and founder.