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Adventist Health System rebrands to AdventHealth, a name they say signals the arrival or beginning of health

All of the system's wholly owned hospitals and care sites will adopt the new name, though ownership and business structure will not change.

Beth Jones Sanborn, Managing Editor

Credit: AdventHealthCredit: AdventHealth

Florida-based Adventist Health System is embarking on a system-wide rebranding that will have the system known as AdventHealth starting next year.

Adventist Health System includes nearly 50 hospital campuses and more than 80,000 employees.

All of the system's wholly owned hospitals and hundreds of care sites will adopt the AdventHealth name and logo starting January 2, 2019. The system's ownership and business structure will not change.

Adventist Health System said it will be evolving from a collection of assets to a fully-connected healthcare system with the goal of being known for providing high-quality, holistic patient care, and expanding spiritual care resources to people getting care in both inpatient and outpatient settings.

"We want our hospitals and care sites to be places where people can experience hope as well as healing, and the AdventHealth name so appropriately expresses that sense of expectation and optimism while also connecting with our promise of wholeness and our rich faith-based heritage," said Gary Thurber, board chairman for Adventist Health System.

The name AdventHealth signals the arrival or beginning of health, the system said.

Before launching the systemwide rebranding, administration deployed "consistent culture and service practices to solidify the consumer-centric approach that will inform every interaction and experience that patients have with caregivers and team members across all care settings."

Adventist Health System has also launched the HelloWell app, a mobile app that allows patients to schedule appointments, access medical records, receive e-medical care and pay their medical bills from their mobile device.

Come September, television and print ads will run in markets across the country publicizing the changes. New signage and visual elements at hospitals and other facilities are expected to emerge in January when the AdventHealth name is fully adopted systemwide. Locations that are part of a joint venture will not rebrand.

Other well-known systems and facilities have executed major rebrandings, including another major faith-based system, Ascension. Ascension's Michigan's facilities have moved through a gradual statewide rebranding and "Ascension" will now be the first word in every facility name in an effort to overhaul the systems that goes beyond just the name.

"In September of 2016 we announced that we would unify our brand statewide. This was the beginning of our efforts to share best practices, enhance patient care and deliver greater value to the communities we serve," said Joseph Cacchione, MD, Ascension Medical Group president, in June. "This rebranding is the next step in that transition to a unified brand."

As part of the rebranding, exterior and interior signage and branded materials will be modified with the Ascension name and logo at all Ascension hospitals and outpatient facilities in southeast Michigan.

A little less than a year ago, Miami Children's Health System rebranded to align with its flagship facility, Nicklaus Children's Hospital, to be known as Nicklaus Children's Health System. The system now includes the nonprofit children's hospital, outpatient centers, a research institute, a fundraising arm, an employed physician practice and other services. 

The name change was in recognition of the support from the Nicklaus Children's Health Care Foundation and its founders, golf icon Jack Nicklaus and his wife Barbara. The hospital itself rebranded as Nicklaus Children's in 2015, thanks to a multi-million-dollar commitment from the Nicklaus family and their foundation. Also, Miami Children's Health Foundation, the system's own fundraising arm, was also rebranded to align with the overall rebranding to be known as  Nicklaus Children's Hospital Foundation.

Twitter: @BethJSanborn
Email the writer: beth.sanborn@himssmedia.com

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