LEAWOOD, KS – Social networking sites are usually taboo in the workplace, but the launch of Delta-Exchange could encourage their use in the physician’s office.

The new site, introduced by TransforMED, a subsidiary of the American Academy of Family Physicians, is a collaborative networking site designed to help primary care practices and residency programs implement the patient-centered medical home model.

Primary care providers can optimize best practices through the year-old, nationwide demonstration project.
William Bailey, MD, a family physician in Newberg, Ore., joined Delta-Exchange a year ago to transform his practice to a PCMH. Gaining access to the experts and resources was the biggest challenge, he said.

The Web site offers forums where physicians can provide their opinions on hot topics. It also allows sharing of files and the creation of Wiki pages.

“It connects me with docs from across the country,” said Bailey. “Delta allows me to seek and provide feedback. I was able to use a discussion to benchmark my own procedures. I can provide more affordable healthcare to my patients.”

“We invited a lot of thought-leaders around medical homes to join,” said Terry McGeeney, MD, president and CEO of TransforMED. “What we have learned is that one of the most powerful features on the site is the collaborative meetings.”

He said it makes a big difference when a rural doctor, compared to a hospital physician, answers a question.
The network costs $30 per member per month and has 250 enrollees. TransforMED officials anticipate more physicians will join now that the site has been publicly launched.

“(The Web site) keeps me informed of the challenges,” said Shelly Phinney, a practice enhancement facilitator for TransforMED. “We are a part of a bigger picture. It can make physicians’ jobs easier.”