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Miami Children's Health system rebrands to align with Nicklaus Children's

Hospital itself rebranded in 2015 after multimillion dollar gift from golf icon Jack Nicklaus and his wife Barbara.

Beth Jones Sanborn, Managing Editor

Miami Children's Health System will rebrand to align with its flagship, Nicklaus Children's Hospital, and will be known as Nicklaus Children's Health System effective Nov. 1, the health system said. 

The system includes the nonprofit children's hospital, outpatient centers, a research institute, a fundraising arm, an employed physician practice and other services. 

The name change is in recognition of the support from the Nicklaus Children's Health Care Foundation and founders, golf icon Jack Nicklaus and his wife Barbara. The hospital itself rebranded as Nicklaus Children's in 2015, thanks to a multi-million-dollar commitment from the Nicklaus family and their foundation. The 289-bed nonprofit hospital was founded in 1950 and treats children from across the U.S. and more than 75 countries.

Also, Miami Children's Health Foundation, the system's own fundraising arm will be known as  Nicklaus Children's Hospital Foundation in accordance with the overall rebranding.

"As an extension of our appreciation for the generosity and unwavering support of Jack and Barbara and their Nicklaus Children's Health Care Foundation, we are proud to further cement the legacy of these exceptional philanthropists who are so committed to offering a better future for children everywhere," said Narendra Kini, CEO of the soon-to-be Nicklaus Children's Health System. "The new name will support our leadership as a global resource for children and families."

The practice of rebranding to honor a substantial donation or ongoing partnership is not uncommon. In March, UCLA Mattel Children's Hospital revised their logo to encompass the toy company following an unprecedented $50 million donation from them to the umbrella system, UCLA Health. It was meant specifically to fuel enhancements at the children's hospital including the hospital's ongoing effort to improve outcomes, specific training for staff on engaging with and treating kids, and incorporating play and health in treatment as a means to comfort pediatric patients.

Mattel has provided more than $80 million to UCLA in support of the university and healthcare system. 

Twitter: @BethJSanborn
Email the writer: beth.sanborn@himssmedia.com

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