The building housing Dignity Heath's headquarters in San Francisco. (Google Earth)
The Association for Healthcare Philanthropy has recognized 52 U.S. and Canadian development organizations as high-performing fundraisers in the North American healthcare industry for fiscal 2015. The organizations are primarily foundations affiliated with nonprofit hospitals or health systems and were surveyed for AHP's 2016 Report on Giving.
The top 10 U.S.-based High Performers were Dignity Health; Children's Hospital of Los Angeles; Seattle Children's Hospital Foundation; Sutter Health; Miami Children's Health Foundation; Wake Forest Baptist Medical Center; Boston Medical Center; Hoag Hospital Foundation; UMass School of Medicine; and Medstar Health.
AHP's Report on Giving defines high performers as organizations that raise more net funds than 75 percent of all responding institutions. In FY 2015, the median amount raised by high performers was more than $11.9 million in the U.S. and $14.4 million in Canada.
A key difference between high performers and the organizations surveyed was the type of fundraising activities that were pursued. High performers focus less on annual gifts and special events while putting more emphasis on major gifts and corporate giving as their major fundraising sources. Planned giving also accounts for a higher share of fundraising revenue for high performers than the average institution, especially in the U.S. In Canada, fundraisers depended more on corporate giving and less on annual gifts.
High-performing organizations also allocated more of their resources to research and fewer to capital equipment. In the U.S., 13.5 percent of high performer resources were allocated to research, compared to 6.4 percent overall.
AHP's Report on Giving is conducted by Association Research Inc. It is free to AHP members who complete the survey and available for a fee to everyone else at www.ahp.org/reportongiving. A total of 199 U.S. and 36 Canadian institutions submitted data on their FY 2015 philanthropic activities, for response rates of 15.6 and 21.7 percent, respectively.