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Ascension rebranding campaign reaches Ministry Health Care facilities

First hospitals to unveil new signage are Ascension St. Michael's Hospital in Stevens Point, Ascension St. Clare's Hospital in Weston.

Beth Jones Sanborn, Managing Editor

Ascension Medical Group Clinic at WestwoodAscension Medical Group Clinic at Westwood

Hospitals and sites of care in central and northern Wisconsin previously operating as Ministry Health Care have formally adopted the new Ascension brand, naming and logo, Ascension announced on Wednesday.

The first hospitals to unveil the new signage are Ascension St. Michael's Hospital in Stevens Point and Ascension St. Clare's Hospital in Weston.

[Also: Ascension marks start of Ministry Health renaming with opening of Wisconsin clinic]

Legal name changes and other steps needed to implement the Ascension name and brand are already taking effect, with the new identity visible on everything from lab coats and letterhead to electronic health records, Ascension said. The changes start with major exterior hospital signage at entrances and in key internal areas of facilities in Wausau and Stevens Point.

The rebranding will continue in other communities in central and northern Wisconsin over the next few months, then other areas of the state over the next year.

Ascension first announced the naming transition of Ministry Health Care hospitals and clinics to Ascension in September 2016.

Twitter: @BethJSanborn
Email the writer: beth.sandborn@himssmedia.com

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